Suumaya

Collection

Ekaa

BRAND'S USP
Intricately designed traditional Indian fabrics infused with contemporary styles

TARGET CONSUMER SEGMENT
Customers who want to stand out, yet, who refrain from experimenting

TARGET AGE GROUP
Late 20’s to 55+yrs

PRODUCT CATEGORIES
Kurtis

AVG MRP OF EACH CATEGORY
Rs.2000/-

CATALOGUE SIZE
100 -150 designs per season (3 month season)

CATALOGUES LAUNCH FREQUENCY
3 months

Ira

BRAND'S USP
Formal as well as casual wear designed to look exquisite while maintaining affordable prices

TARGET CONSUMER SEGMENT
For working women or for casual daily wear

TARGET AGE GROUP
Late 21 yrs to 55+yrs

AVG MRP OF EACH CATEGORY
Rs.1200/-

CATALOGUE SIZE
100 -150 designs per season (3 month season)

CATALOGUES LAUNCH FREQUENCY
3 months

Tag9

BRAND'S USP
Designed using imported fabrics and natural dyes that give a rich and elegant look which caters to all the fashion needs of Indian Women

TARGET CONSUMER SEGMENT
High-end, Fashionable, Fashion Conscious

TARGET AGE GROUP
28 yrs to 45 yrs

PRODUCT CATEGORIES
Kurtis

AVG MRP OF EACH CATEGORY
Rs.3000/-

CATALOGUE SIZE
100 -150 designs per season (3 month season)

CATALOGUES LAUNCH FREQUENCY
3 months